WHAT IS A WALK-A-ROUND
A Walk-A-Round is a concise and informative visual presentation of a vehicle. We have produced a series of Ford Walk-a-Rounds that are accurate, to the point and designed to move the customer to action.
Any tool that gives your dealership an advantage over your competitor can have a huge effect on your total sales. Our Ford Walk-a-Rounds are a great tool to gain that advantage and to get customers back through your door.
HOW CAN I USE A WALK-A-ROUND
WEBSITE
All Walk-a-Rounds can be placed on the dealership web site so that potential buyers can take a quick tour to find out key information and finer points of the vehicle.
For phone-in customers, a salesperson can refer them to the website to have their questions or concerns answered by the informative presentations.
Walk-a-Rounds can be customized with Dealer logos to remind customers of the Dealer providing this service.
Simply attach a Ford Walk-A-Round to emails that you send to your customers. They see a professional sales presentation about their vehicle of interest, instead of a generic email from a sales person simply asking them to come back. These are produced in such a way as to move the customer to action and motivate them to buy.
Emailing “Walk-a-Rounds” to fleet buyers can also be beneficial, i.e. TRANSIT CONNECT.
IN-STORE KIOSK
Using a DVD player, in-store customers can choose, from the DVD menu, any car in the line-up and immediately view a Walk-a-Round of that car.
The DVD’s can also play endlessly for use in waiting rooms or other areas.
TRAINING
The Ford Walk-a-Rounds are brief and to the point, yet extremely informative. Reviewing them from time to time can remind a sales person of effective points for presenting a vehicle. It also helps him to be better able to answer questions and point out important features.
